Reflection 2b

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When I first started this blog I was reluctant to put myself out there on social media and create my own content for fear of being wrong. I used this blog for personal expression and experience (Nardi, Schiano, Gumbrecht, & Swartz, 2004, p. 41). I loved the non-intrusive nature of blogging (Nardi et al., 2004, p. 43). I can see how it would be useful as a library staff member to easily document library content, sharing views and marketing programs. Brookover ( 2007, p. 28) states that it is imperative to consider why you are setting up a library blog first before investing time and effort. I love how she states that ‘reaching out and having conversations’ personalise the library’. This is especially important in a large, multi-branch council library like mine.

I have only used platforms for social means, keeping up with family and friends and listening and reading other people’s content. Since starting this blog I have started to follow more library based professionals and as a result am coming across more relevant information. I have changed the way I use my social media sites. I have streamlined my content so I don’t get bogged down with all the extra irrelevant postings.
You could say that my social technology behaviour has evolved. According to Berhoff’s (2010) ladder I am no longer firmly on the ‘spectator’ rung with little bursts into ‘joiners’. I am now a verified ‘collector’ as well as a ‘joiner’. The application of the INF206 Facebook page allowed me to post new content, ask questions, comment on other students’ posts and discuss the modules as I was working through them. I learnt that to get more I had to give more. Tom Spiglanin (2012) talks about reciprocity. Sharing knowledge with no expectations and receiving it in return, helped me create a community of practice ecology.

Using my blog as the social media tool to reflect on my professional growth gave me the opportunity to read widely and build my community online as well as safely explore and reflect on different social mediums. I particularly liked the flexibility and space blogging offers. Yang (2009, p. 13) pointed out the benefits of blogging includes hyperlinking to other resources and enhancing your community of practice through scaffolding, student centred learning and the incorporation of multiple perspectives. The learning, reflection and evaluation process is evident in the dated postings.

References
Berhoff, J. (2010, January 19). Social technographics: Conversations. Empowered. Retrieved from http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
Brookover, S. (2007). Why we blog. Library Journal, 132(19), 28.
Nardi, B. A., Schiano, D. J., Gumbrecht, M., & Swartz, L. (2004). Why we blog. Communications of the ACM, 47(12), 41. doi:10.1145/1035134.1035163
Spiglanin, T. (2012, April 1). Social Media: Give more to get more. Thoughts about workplace learning. Retrieved from http://tom.johnandrewrankin.com/2012/04/give-more-to-get-more/
Yang, S.-H. (2009). Using blogs to enhance critical reflection and community of practice. Educational Technology & Society, 12(2), 11–21.

Evaluative Statement 2a

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This statement will discuss my experiences with RSS feeds, social media for teens and Creating my PLN

I have engaged in a wide variety of social media throughout this session. Some I have been familiar with such as Twitter and others I have tried for the very first time; RSS feeds and Second Life. I have chosen three experiences recorded in my OLJ that meet the five learning objectives in the subject outline.

RSS feeds

Establishing RSS feeds was one of my goals for this social networking subject. I can now gain news and information easily and without wading through copious amounts of information. The feeds I subscribe too are personal and I can organise and label my lists by date or relevance. Each one of my feeds contains a headline, descriptive content and a linking URL. This is now germane and easy for me to use without having to search each site individually.

The effectiveness of RSS for delivering and sharing information for libraries is tremendous. It is handfeeding information straight to the customer. This technology could be used to promote content they produce as well as what they consume for both customers and staff. A library that uses RSS feeds well is the New York Public Library (NYPL) . One of the benefits of this Web 2.0 social media is that privacy is assured as no email is registered. There are so many RSS readers or aggregators to choose from but for ease of use I recommend Google Reader. One of the fabulous features is the republish feature. Libraries could republish from sites that may create interest for users.

There are many different ways libraries may be able to utilise such a tool such as subscribing to some local news websites and display the content on their webpage or create a feed for new posts and events, library closing times, unexpected events, or a RSS feed for new additions to the online catalogue. RSS feeds can also distribute audio, video and pictures. Podcasts are prime example of receiving audio content straight to your computer.

Social Media for teens

Since writing my second assignment on introducing social media for teens I have implemented our library social medial policy and have started posting to Instagram. I have been promoting events and also engaging teens in local community events that our library can complement such as photos of library music CDs of artists that are performing at Big Day Out. A calendar has been drawn up about community events and programs to raise awareness, encourage timeliness and to give deadlines. This has allowed time to plan posts and search for content.

There have been unforeseeable challenges that were not in the plan such as uploading images from mobile phones and tablets instead of cameras because apparently only professionals use a real camera nowadays. It has raised issues such as privacy of peoples own pictures being downloaded and ownership of images. The biggest challenge has been linking the different platforms to engage as many teens as possible because different branches and teams look after different platforms. Covering all social media is necessary to communicate with teens (Burkhardt, 2009). The branches are trying to work collaboratively to have a blanket calendar for all community events and programs and use all the libraries platforms simultaneously to market the library.

Without researching and immersing myself in the social media for teen’s assignment I would not have been courageous enough to initiate and follow through with this social networking proposal.
Now that content has started to be created, the Instagram posts are attracting comments from followers. Another challenge raised was how to manage comment moderation. Fleet (2009) offers some sound advice on writing a moderation policy and some standards and topics to cover. His engagement policies offer a clearly defined interaction policy. Setting these clear criteria reinforces the company’s standards on engagement. Setting these policies now will give clear guidelines when and if moderation is needed on Instagram and all the library’s social media sites.

Creating my PLN

I have had the opportunity to experience lots of different types of social media through INF206 and in turn engage and collaborate with many fellow students. I would not have been able to reflect and evaluate these opportunities without the supportive guidance of my Online Learning Journal and subject Facebook page. Here is where I got to collaborate and experiment with social media tools. Bethany Smith (2008) highlighted that having a personal learning network isn’t just about collaborating, using tools and networking. It is important to contribute to these connections by seeking advice and giving guidance.

Receiving responses and encouragement from Twitter posts was a first for me and gave me confidence to reach out more. Developing your PLN does not happen overnight. It takes time, networking, connection, outreach and collaboration. Through my RSS feeds I have been able to evaluate my networks and focus on the most important communities for my professional development. Hopefully overtime I will be able to build a support network to develop my librarian skills as well as my information studies learning.

The State Library of Victoria offers online programs to help library staff help build their own learning network, connect with colleagues and resources and use and engage in online learning tools. I think the online course is beneficial for every information student to learn skills and tools for 21st centrury research, reference, note taking and information management. This alongside your Personal Learning Network will empower every future librarian. I would like to see something similar set up for every new student at university to start their PLN from the very beginning of the course, not at the end of the degree, which is where I am at.
Now that I have a better knowledge of social networking tools and have begun to grow my network I will continue to explore and expand my social media experience and promote its use in the library.

References
Burkhardt, A. (2009, August 25). Four Reasons Libraries Should be on Social Media. Information Tyrannosaur. Retrieved from http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/
Fleet, D. (2009, May 9). Social media policies for your company: External policies. Dave Fleet: Conversations at the intersection of communications, PR and social media. Retrieved from
Smith, B. (2008, October 22). Creating an online personal network. Retrieved from http://www.slideshare.net/bethanyvsmith/creating-an-online-personal-learning-network-presentation?from=ss_embed

Creating my PLN

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When I started this subject I sent out a tweet asking where to start with social media and social networking and I started following some social media accounts.

I was tagged in a post giving me some hints on who and what to follow.
Twitter PLN
Sally Turbitt (@Salinafix) October 25

After I retweeted a post from @sociallibraries I discovered that I had set the ball rolling on creating my very own PLN (Personal Learning Network)
Social Media PLN
-Social Media (@Social Media) October 26

According to flickr user Jeff Utecht I am at the immersion stage of adopting my PLN.
PLN
Photo Attribution: Stages of PLN adoption by flickr user jutecht; creative commons share-alike

PLNs have been around for a very long time. They were small communities that included your work colleagues, family or friends. They were a collection of people who you exchanged information with for mutual benefits. Web 2.0 technologies have given us tools to reach all across the globe for our communities now. Kate Klingensmith (2009)wrote a piece about them in the online world.

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” (Solis, 2010)

I am keen to jump into the ‘Evaluation’ stage so I can start to evaluate my networks and focus on the most important communities that can help me learn and develop my social networking knowledge. This is very important because there is a plethora of information out there and it is easy to become overwhelmed. And I don’t want to become cynical like William J. Furney (2014)

References
Furney, W. J. (2014, January 29). The social media fetish. The Blog. Retrieved from http://www.huffingtonpost.com/william-j-furney/the-social-media-fetish_b_4681200.html
Klingensmith, K. (2009). PLN: Your Personal Learning Network made easy. Once a Teacher. Retrieved from http://onceateacher.wordpress.com/2009/05/05/pln-your-personal-learning-network-made-easy/
Social Libraries [Sociallibraries]. (2013, October 26). Why Social Media Isn’t Working For Your Library » Public Libraries Online: http://publiclibrariesonline.org/2013/05/why-social-media-isnt-working-for-your-library/#.UmwzGSCrjQw.twitter … via @publibonline #socialmedia #libraries [Tweet]. Retrieved from https://twitter.com/sociallibraries/status/394213684668411904
Solis, B. (2010). Engage! the complete guide for brands and businesses to build, cultivate, and measure success in the new web. Hoboken, N.J.: John Wiley. Retrieved from http://www.contentreserve.com/TitleInfo.asp?ID={AA6F73DA-4B28-4DB5-A622-232FF7391310}&Format=50
Turbitt, S [Salinafix]. (2013, October 25). Hey @Shazazzle, you might like to follow @sociallibraries #INF206 #session3 #study #201390 🙂 [Tweet]. Retrieved from https://twitter.com/Salinafix/status/393871556562010112
Utecht, J. (2008, April 3). Stages of PLN adoption[Infographic]. Retrieved from http://www.flickr.com/photos/jutecht/2384289406/

Social media for teens

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There has been lots of talk lately on the promotion of programs and events to create an increase to in teenage presence in the library, both virtually and physically.
Generation Y users are growing up with modern information technologies but research suggests that teens are absent from the library (Agosto & Abbas, 2011, p. 97).
The trick is how to market library resources and services to this demographic. There are so many social media platforms. The rise and fall of social media sites seems as fickle as teenagers themselves. According to Daniel Miller Facebook is now dead to teens and have seen the rise of the next big four: Instagram, Twitter, Snapchat and WhatsAp. But Sonya Diehn believes it is not dead it is just going to be used differently, such as catching up with family, organising events and creating photo albums. Peer to peer connections are more attuned to apps as teens live their life through their mobile devices. MarketWatch list 5 sites that teens flock to instead of Facebook.
Which ones will suit your library and teen clientele? The trick is to do your homework.
Top tips
1. Use the Guidelines for promoting and marketing to teens (State Library of Queensland, 2009, p. 2 14.4.3.4).
2. See what other libraries are doing
3. Create a plan, strategies and policies
4. Train your staff
5. Link your accounts and platforms
6. Create, engage and participate regularly online
7. Review and evaluate regularly

Agosto, D. E., & Abbas, J. (2011). Teens, libraries, and social networking: what librarians need to know. Santa Barbara, Calif: Libraries Unlimited.
Diehn, S. (2014). Have reports on Facebook’s death among teens been greatly exaggerated? Deutsche Welle (DW). Retrieved February 1, 2014, from http://www.dw.de/have-reports-on-facebooks-death-among-teens-been-greatly-exaggerated/a-17338515
Fottrell, Q. (2013). 5 Sites teens flock to instead of Facebook: Where American youth go to avoid Mum and Dad. Market Watch: Wall Street Journal. Retrieved February 2, 2014, from http://www.marketwatch.com/story/5-social-sites-cooler-than-facebook-2013-11-01
Miller, D. (2013). What will we learn from the fall of Facebook? UCL. Retrieved February 1, 2014, from http://blogs.ucl.ac.uk/social-networking/2013/11/24/what-will-we-learn-from-the-fall-of-facebook/
State Library of Queensland. (2009). Queensland Public Library standards and guidelines: Young peoples services standard. State Library of Queensland. Retrieved from http://plconnect.slq.qld.gov.au/__data/assets/pdf_file/0006/138435/138435_Young_People_Services_standard_-_April_2009.pdf

Social Bookmarking

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When I started my degree in information studies I met a tech savvy university buddy who set me on my Diigo path. She had tried Delicious for her social bookmarking and thought Diigo was far superior and more suited to our “list type’ personalities. I also started Zotero which has been my lifesaver for university citations and organisation. But not to stifle my technological growth she did encourage me to sign up to Delicious. I must admit, it had been laying there dormant all these years as I happily tagged and stored my links in Diigo.

When I logged on to my Delicious account for this journal entry I found every single link that I tweeted, retweeted or favourited in Twitter since I began in 2011 in a nice big ‘stack’. That seemed really cool until I remembered that I have all my tweet history already in Twitter. So it got me wondering why Delicious has this Twitter Connector feature. Tethering social media allows you to assign Delicious tags to all links coming from Twitter and multiple accounts can be joined. Their future features of automatically tweeting activities on Delicious had me a bit worried. Was this overkill? Or were they offering the opportunity to link all my social media without me having to go to Delicious and do it my self. A kind of a one stop shop for social bookmarking. I used the search function to search for hashtags that I had used in Twitter and luckily I’m a creature of habit so it was a very reliable way of searching for me.

IFTTT (If This Then That) is a fabulous feature of Delicious. IFTTT is explained here. If I like a post on Tumblr then it will save the link in my Delicious account. IFTTT is a great task automation tool that I didn’t even know that Delicious had.

So are Diigo and Delicious basically both the same for sharing, organising, searching, and managing my bookmarking? No. Not even close. Diigo has many more features.
In Diigo I can highlight, customize keyboard shortcuts, save bookmarks as private by default, create webslides of my links, create PLNs, save notes and images as well as bookmarks, use the annotation service and even create snapshots (thumbnails) of sites that are password protected.

Even though the benefits of Diigo are better, I’m pleased I got the opportunity to re-evaluate Delicious though.

RSS Feeds

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RSS feeds have been the one thing I have been looking forward to the most to learn about in social networking. Often I see the little display widget on the bottom of most websites and wanted to stream line my content. Streamline is my word for Really Simple Syndication (RSS). It is a really easy way of receiving up to date and relevant information without having to subscribe to a forum, website, newsletter or discussion list. The icon looks like this on websites. feed-icon-14x14
I created a Google Reader account and started adding subscriptions. I didn’t go overboard as I normally would. I kept it simple, concentrating on a bit of novelty, my interests and professional learning.

The first RSS feed to capture my attention was from the Bureau of Meteorology (BOM) website. I was thinking how awesome it would be to receive updates, weather and warnings that were relevant to me without having to log onto the BOM website. The weather is always a great conversation starter with customers too.
Australia’s Parliamentary Library offers RSS feeds for the latest updates from the House of Representative and the Senate. It also provides links to library publication updates, public hearings, tabling of reports, seminars and any new inquiries taking place. It also offers employment opportunities.

Subscribing to job vacancies is a wonderful way for new and existing staff to receive information on new recruitments within their libraries especially large council and shires that have many branches. The applications for libraries are endless with opportunities to provide updates and discussion for family history enthusiasts, book groups, romance lovers and parents wanting to discuss children’s books. The moxielibrarian provides 10 ways libraries can use RSS on her blog.
Library RSS feeds is not just beneficial to customers but also for staff wanting access to professional development and networking.
Sauers (2010) has a very handy book for librarians called Blogging and RSS: A libraries guide It helps librarians with syndicating and publishing blogs and how RSS feeds and aggregators can be used in a library context.

References
Parliament of Australia. (2013). RSS feeds. Parliament of Australia. Retrieved February 1, 2014, from http://www.aph.gov.au/Help/RSS_feeds
Sauers, M. P. (2010). Blogging and RSS: a librarian’s guide (2nd ed.). Medford, N.J: Information Today.
Wolfe, C. (2008). 10 Ways libraries can use RSS. The Moxie Librarian. Retrieved from http://moxielibrarian.wordpress.com/2008/02/27/10-ways-libraries-can-use-rss/

Tumblr

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This follows on from my microblogging post earlier in the month. I thought I would give Tumblr a whirl.
Tumblr’s motto is “The easiest way to blog”
You can post photos, quotes, text, video, chats, audio and links.
Well that might be so but I still had to take the beginners course offered by Mashable.

*Thanks Mashable

Like other microbloggs and Facebook you can “follow” other users and “like” and “reblog”.
There is a common page called a ‘Dashboard’. A bit like in the car. You can see all the posts from the blogs you follow here
You can integrate your other sites such as Twitter and Facebook via RSS feeds on the ‘customize’ page.
I haven’t mastered (or even attempted) RSS feeds yet. That momentous occasion and post is yet to come.

There is a whole range of etiquette features that you should get your head around before diving straight in. There is no rule book but if you make one of these Tumblr faux pas you will invite the wrath of 108.6 million bloggers that are currently using it.
Mashable has them all written out here for you

The use of “tw” (that’s Trigger Warning for the uninitiated like me) is added to a post that may have sensitive issues that may trigger unpleasant reactions or memories in others.
I kind of got the impression that that was one of the important ones.
What about “NSFW” (Not Safe For Work)This one is also handy if you are sneaking a look at Tumblr whilst at work. Could save some embarrassing moments.
Don’t even get me started on “spoilers”. This is for all the people that follow TV show blogs and want a heads up if the plot is going to be revealed. Lord help you if you post something revealing and didn’t offer a “spoiler alert”.
Don’t worry there is even a Tumblr blog where you can follow all the etiquette tips/rants.

Oh and FYI………. reposting is bad, reblogging is good.

References
Erickson, C. (2012). The beginner’s guide to Tumblr. Mashable. Retrieved February 1, 2014, from http://mashable.com/2012/06/03/the-beginners-guide-to-tumblr/
Roncero-Menendez, S. (2013). The complete guide to Tumblr etiquette. Mashable. Retrieved February 1, 2014, from http://mashable.com/2013/11/16/tumblr-etiquette-guide/#!
Tumblr Etiquette. (2014). Tumblr. Retrieved from http://www.tumblr.com/tagged/tumblr-etiquette